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1- Using your knowledge from Ch.5 (& Ch.3), re-watch this short AD by LV and hypothesize on what segment of the market (and what consumer
1- Using your knowledge from Ch.5 (& Ch.3), re-watch this short AD by LV and hypothesize on what segment of the market (and what consumer buying behaviors) this promotion is targeting: http...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
