1- Warby Parker, a recent entrant into the highly competitive eyeglasses market, has rapidly gained market share by employing customer-centric marketing and a business model that allows customers to try on their frames at home before deciding. Warby Parker has gained a competitive advantage from

a- the marketplace becoming more segmented.

b- getting its products to market faster.

c- its ability to survive disruptive innovation

d- knowledgeable offshore suppliers.

2- BPs efforts to close the blowout preventer and install a containment dome following an explosion on the Deepwater Horizon drilling rig is an example of ________ change.

a- Radical

b- Incremental

c- Proactive

d- Reactive

3- Dante is monitoring developments in ________, such as immigration, automation, and globalization, to plan for how they will affect his company.

a- adaptive change

b- innovative change

c- outside forces

d- inside forces

4- Sparkle Pop, a soft-drink company, is considering expanding into non-carbonated beverages by introducing a fruit-flavored tea. Prior to making this change, Sparkle Pop conducts a force-field analysis to determine which forces could facilitate a proposed change and which forces could act against it. Which of the following would Sparkle Pop consider a counterthruster?

a- Market research indicates that flavored, bottled teas are increasing in popularity.

b- Sparkle Pops Facebook page has over 2 million followers and more than 4.5 million engagements.

c- Sparkle Pop has never been able to gain any significant market share outside of the Northwest.

d- In unbiased surveys, college students often say that Pops Soda manufactures their favorite soft drinks.