1) Was there a time when we saw local and global marketing as separate? (Explain)

2) Should companies emphasize a global or local perspective in their marketing? If the answer is both, what situations need to be true to make it both and not one or the other.

3) As you look at the U.S. market at the present time, what current local product/service needs to have an app (for example -grocery shopping) Explain what the app would do, and what company should offer it. How could/should this app spread to the global market after the local market. How would the marketing change in the international market?