Question
1. Watch video and answer question. (https://www.youtube.com/watch?v=ZJgfi6svfHw) Question: (1) How does Kate Spade incorporate the brands voice and promise in their marketing strategy? (2) Discuss
1. Watch video and answer question. (https://www.youtube.com/watch?v=ZJgfi6svfHw)
Question:
- (1) How does Kate Spade incorporate the brands voice and promise in their marketing strategy?
- (2) Discuss two additional insights that you learned from the Kate Spade video.
- (3)Citethreeexternalandinternalinfluencesonconsumersasdescribedinchapter3thatmightbeafocusofmarketerstargetinginternationalshoppers.
2. Watch another video and answer the question (https://bb.philau.edu/bbcswebdav/pid-496204-dt-content-rid-2000688_1/courses/16SM-GFE-725-1/Xcel_Reels.mp4)
Dont forget to visit their web page and peruse additional sites for further information.
-Complete a brief summary of what you learned about the company.
-After your research, explain why you believe the company has maintained a strong brand image?
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
