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1. Watson Walbert is on the corporate RM team for the Sunbird Hotel Corporation. Sunbird is the tranchisor for Red Robin and Falcon hotels. Part

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1. Watson Walbert is on the corporate RM team for the Sunbird Hotel Corporation. Sunbird is the tranchisor for Red Robin and Falcon hotels. Part of Watson's job is evaluating revenue and Net ADR Yields for the distribution channels used by the company franchisees. Fees (listed as a percentage of ADR) that are assessed for each distribution channel are presented in the following table. Calculate the information required to complete the chart Watson is working on and then answer the questions that follow: 1. Which source provides the hotels with their highest net ADR? 2. Which source provides the hotels with their lowest net ADR? 3. Which source should the hotel try to get more bookings from why? Channel ADR DistributionDistributionNet Cost/Fee; Cost $ ADR$ 27% 7% Third-party $166.00 websites Franchisor website $229.00 Proprietary $239.00 website Travel agent $209.00 5% 11%

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