1 Were Amazon's diversifications through Amazon Go and Amazon Elements appropriate, given the company's resources and capabilities? Were such diversifications risky strategic moves? 2. Can Amazon reproduce its online retail success in offline retail segments? Will it be able to become one of the biggest offline retail players? 3. As the first mover in its shopping technology, will Amazon Go be able to succeed in the long term? 4. Being the first mover in "checkout-free" convenience store, how can Amazon Go maintain its competitive advantages in the long term? How can Amazon avoid failures such as the diaper brand it introduced in 2014 and make Amazon Elements successful? How should Amazon differentiate the products it offers via Amazon Elements from the products of other suppliers on its platform? 5. Could Amazon's offline retail marketing concept be developed globally? 6. Was Jeff Bezos the right person to lead the company in facing the challenges of new offline retail ventures