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1. What adjectives most describe the concept of earnings quality in the eyes of public company CFOs? 2. For public firms, what fraction of earnings

1. What adjectives most describe the concept of earnings quality in the eyes of public company CFOs?

2. For public firms, what fraction of earnings quality do CFOs view as controllable vs. non-controllable?

3. Out of every $1 of earnings, how much do public firm CFOs believe is misrepresented, on average, due to within-GAAP discretion?

4. What fraction of the time do public CFOs contend earnings are misrepresented due to decreasing earnings? Why would a manager decrease earnings on purpose?

5. What are the top 4 red flags that might identify “low quality” earnings?

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