1. What are Demographics? Why are they important?

2. What is a target market? What is an incidental market?

3. What are some of the current trends in the industry?

4. What are some of the types of food service businesses?

5. What is a menu? What does it do for the front of the house? The back of the house?

6. What factors do you need to understand to plan a menu?

7. How should you determine the business type to open?

8. What preparations need to be considered for planning menus?

9. Name some menu types.