1. -What are perceptions?

- How can perceptions affect customer relations? Please provide at least 2 examples, preferably from your own business experiences.

2. Situation:

You often hear one of your co-workers making improper and derogatory comments about customers from other cultures (e.g., the way they dress, their accent, their values and beliefs, and so on). Often this occurs when other people from outside the organization (e.g., vendors, suppliers, or customers) can hear.

Assume that another employee tries to engage you in a conversation in which he or she is making derogatory comments about people from another culture while there are people from a variety of countries within hearing range

What would you do about the situation, if anything? Explain your decision using factors.