1

What are some examples of commonly used social media tactics? (Choose Three Answers)

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Distributing publishing responsibilities within your team

Interacting with your audience in the comment section

Running a contest or giveaway

Promoting user generated content

2

A social media strategy provides a roadmap for your team to achieve its goals. Which of the following are essential elements of a strong social media strategy? (Choose Three Answers)

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A list of industry influencers

A crisis communications plan

A social media audit

A measurement and reporting plan

3

Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?

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Generate 20 additional landing page views via LinkedIn weekly

Pitch to leadership for a budget increase of 15% for the campaign

Increase comments by 5% on LinkedIn posts weekly

Join a new social media network to increase brand reach

4

A successful social media strategy is made up of three types of content - paid, owned and earned media. Which of the following is an example of earned media?

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A new product giveaway hosted on social

A paid influencer post recommending your brand

A five star review of your brand on Google

A campaign video shot and produced by your team

5

Strategic policy documents contain key information that helps your team quickly find the answers they need. One example is an overview of your brand's socials - what should this overview include?

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The team's titles, responsibilities, and contact info

Network specific crisis management plans

Each network's content type, audience, and posting frequency

Links to other important brand documents for reference