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1. What are some of the challenges that international marketers must be prepared for? 2. How should marketers be ready to face challenges faced due

  • 1. What are some of the challenges that international marketers must be prepared for?
  • 2. How should marketers be ready to face challenges faced due to economic recessions and uncertainties? 
  • 3. How will such crisis situations impact communication channels between firms and their international consumers?

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1 Challenges for International Marketers International marketers face a range of challenges as they operate in diverse markets Some key challenges include Cultural Differences Understanding and adapti... blur-text-image

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