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1. What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? 2. IKEA

1. What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing?

2. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy.

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Reaching Consumers in Different Markets Localization One of IKEAs strengths is its ability to adapt its products and marketing strategies to local cultures and preferences It tailors its product offer... blur-text-image

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