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1. What are some the unique characteristics of Southwest? 2. What is Southwest's competitive advantage? 3. What kind of values does SW exhibit? Explain the

1. What are some the unique characteristics of Southwest? 2. What is Southwest's competitive advantage? 3. What kind of values does SW exhibit? Explain the Southwest way 4. Explain their customer service strategy? 5. What did they transform their core strategy?

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Some unique characteristics of Southwest Airlines include a LowCost Structure Southwest has a costconscious approach and strives to keep its operating expenses low This enables them to offer competiti... blur-text-image

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