$1.$ What are the challenges faced by Simmons by December $2001?$ Based on these challenges, what should be Simmons$$ priorities going forward?

$2.$ Rolling out the GGOL program will cost Simmons $$7\mathrm{.}2$ million across a three$-$year period. Do you believe this investment is really worth making? If not, why? If so$,$ why?

$3.$ If Simmons should not roll out GGOL, what should they do instead? If Simmons should roll out GGOL, what are some things that the management team should particularly consider$/$pay attention to for the successful implementation of the program? For either of the arguments, please apply the concepts you have learned so far.