After watching this whole food video link above, answer the questions below. 

1. What are the chief elements of the strategy that Whole Foods Market is pursuing? 

2. Is Whole Foods' strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? 

3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/ dislike about the company's mission "to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available?" 

4. Do Whole Foods Market's core values as presented in case Exhibit 2 really matter? Are they "real" or just cosmetic window dressing? What evidence can you cite to support your answer? Have Whole Foods' core values contributed to the company's success? Why or why not?

 5. Based on the store operations data in case Exhibits 3 and 4, how well is Whole Foods Market performing from a strategic perspective? Does Whole Foods enjoy a competitive advantage over its 3 chief rivals- The Fresh Market, Trader Joe's, and Sprouts Famers Market? Does the company have a winning strategy?