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1. What are the dangers of not considering your customers' expectations? 2. What are the dangers of only considering your customers' expectations? 3. List four

image text in transcribed 1. What are the dangers of not considering your customers' expectations? 2. What are the dangers of only considering your customers' expectations? 3. List four active voice of customer processes, and a few passive ones? Why are good voice of customer processes important? 4. What are reliability and validity as they relate to surveys? What is the concern if you survey is not valid? Or not reliable

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