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1. What are the factors that attract a Swiss company to enter the Middle East luxury and lifestyle retail sector? 2. What are the challenges
1. What are the factors that attract a Swiss company to enter the Middle East luxury and lifestyle retail sector?
2. What are the challenges a Swiss company may face if it decides to enter and operate in the Middle East luxury and lifestyle retail sector?
3. Should a Swiss company operate in the Middle East luxury and lifestyle retail sector? Why or why not?
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