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1) What are the factors that make brands successful in international markets, how to built a brand internationally? (30 points) a) How Coca Coca became
1) What are the factors that make brands successful in international markets, how to built a brand internationally? (30 points) a) How Coca Coca became a successful brand in international markets, what makes Coca Cola successful in a global market? b) Why Coca-cola still dominates the beverage market
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