1). What are the key reasons why effective negotiation skills are increasingly important in the business world?  2). What are some of the problems that can arise in the determination of one's target or aspiration point in a negotiation?  3). What are some of the questions a negotiator should ask when attempting to assess the likelihood of a win-win (integrative) agreement?  4). What are some effective strategies for managing negative emotions at the bargaining table?   5). What situational factors might lead people to engage in deception?   6). Why is one of the defined rules of brainstorming related to a high quantity of ideas?   7). What are some key differences between individualistic and collectivistic cultural values? What are the implications for negotiation?