Question
1) What are the key success factors of LV? 2) Could we consider LV a truly global brand? Why? 3) What does LV brand differentiate
1) What are the key success factors of LV?
2) Could we consider LV a truly global brand? Why?
3) What does LV brand differentiate to main competitors?
4) Why is LV the top luxury brand in Asian? Which are the main differences between
Japanese and Chinese market?
5) Which strategies against piracy in China would you consider (from "Louis Vuitton and
the crusade against piracy in China) and Why?
6) What are the challenges facing LV? And how should LV address them?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
