1. What are the major external sources of new product ideas? What type of informatic can be gathered from each of these sources? How do firms benefit from such information?

2. Explain the major benefits of direct and digital marketing for both customers and sellers. Give a personal example of how you have been advantaged by direct and digital marketing .

3. How has the new communications model changed the face of today's marketing communications?

4. Explain the five ways that salespeople can link a company with its customers.