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1. What are the major financial performance measures that the firm use. 2. What are some of the major non-financial measurements that the firm uses.

1. What are the major financial performance measures that the firm use.

2. What are some of the major non-financial measurements that the firm uses.

3. How can the firm determine the non-financial measurements that the firm can use to increase their impact in their market?

4. What department is primarily responsible for the control of the non-financial evaluation of the firm?

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