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1) What are the partworths of each attribute for each attribute for each of the 5 customers? Hints: All the dummy variables have been created,
1) What are the partworths of each attribute for each attribute for each of the 5 customers? Hints: All the dummy variables have been created, and you can regress an individual's ratings of the restaurants on the set of dummy variables to obtain their part worths. Customer 1 | Customer 2 3.3889 Customer 3 4.994 4.222 Customer 4 | Customer 5 | 4.472 0 0.167 -0.333 0.833 0.667 1.5 1.33 -0.167 -0.333 0 0.5 0.833 Partworths Intercept Mastercard Visa Discover $25 fee $10 fee $0 fee 0% interest 15% interest No cash back 1% cash back $10000 credit limit $3000 credit limit $1000 credit limit -0.833 -1.5 1.667 -0.333 0.167 3.083 2.667 -0.667 -0.5 2.583 0 -.667 .833 2.083 0 -1.417 -1.5 -1.833 -2.917 -0.1667 -0.167 0.333 -2.78E-17 .167 1 -0.333 0 2) Which credit card would customer 1 choose? Show your utility calculations. Card A: Discover, $10 fee, 15% interest, 1% cash back, $10,000 3) What is the market share of card A? Show your work. 1) What are the partworths of each attribute for each attribute for each of the 5 customers? Hints: All the dummy variables have been created, and you can regress an individual's ratings of the restaurants on the set of dummy variables to obtain their part worths. Customer 1 | Customer 2 3.3889 Customer 3 4.994 4.222 Customer 4 | Customer 5 | 4.472 0 0.167 -0.333 0.833 0.667 1.5 1.33 -0.167 -0.333 0 0.5 0.833 Partworths Intercept Mastercard Visa Discover $25 fee $10 fee $0 fee 0% interest 15% interest No cash back 1% cash back $10000 credit limit $3000 credit limit $1000 credit limit -0.833 -1.5 1.667 -0.333 0.167 3.083 2.667 -0.667 -0.5 2.583 0 -.667 .833 2.083 0 -1.417 -1.5 -1.833 -2.917 -0.1667 -0.167 0.333 -2.78E-17 .167 1 -0.333 0 2) Which credit card would customer 1 choose? Show your utility calculations. Card A: Discover, $10 fee, 15% interest, 1% cash back, $10,000 3) What is the market share of card A? Show your work
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