1. What are the present sources of revenue to SLS
2. What are the costs SLS is incurring to run the business?
- What are the cost objects?
- What are the cost drivers?
Space & Light Studio Cost-Volume-Profit Analysis In the beginning of 2013, informal sources revealed that studios in Singapore paid the yoga teachers they employed a range of $35 to $150 for a class that lasted 60 to 90 minutes. At that time, the average rate for yoga teachers was known to be around $60 per class. In the case of internal workshops conducted by SLS's in-house yoga teachers, there were varied revenue sharing arrangements. EXHIBIT 2 SPACE & LIGHT STUDIOS-YOGA PRICE LIST IN 2013 Package Price (SS) Price Per Class (SS) Notes 19 First-time Trial 50% off 1st class Single Class Regular Full-time Student 39 28 12-class package 3-month validity 6-month validity 378 398 31.50 33.16 24-class package 3-month validity 6-month validity 12-month validity 628 698 828 26.16 29.08 34.50 36-class package 3-month validity 6-month validity 868 1.013 24.11 28.27 Unlimited packages 1 month 3 months 6 months 1 you 368 858 1.500 2.400 21.64 20.42 19.02 14.28 (at 4 classes /week) (at 3 classes /week) (at 3 ss/week) (at 3 classes /week) Min 2, Max 5 pax 70 205 330 68.33 66.00 Salt packages (booking required) Single (60 min) 3-class package (60 min) 5-class package (60 min) Private Yoga (One-on-one) 1 class (60 min) 5-class package (60 min) 10-class package (60 min) Min 2. Max 5 pax 2-month validity 3-month validity 150 675 1.250 135 125 2-month validity 3-month validity Private Yoga (Duo) 1 class (60 min) 190 5-class package (60 min) 800 (430/pax) 10-class package (60 min) 1,5-40 (770 pax) Source: Space & Light Studios Brochure, 2013 95/pax/class 86/pax/class 77/pac/class 2-month validity 3-month validity Space & Light Studio Cost-Volume-Profit Analysis In the beginning of 2013, informal sources revealed that studios in Singapore paid the yoga teachers they employed a range of $35 to $150 for a class that lasted 60 to 90 minutes. At that time, the average rate for yoga teachers was known to be around $60 per class. In the case of internal workshops conducted by SLS's in-house yoga teachers, there were varied revenue sharing arrangements. EXHIBIT 2 SPACE & LIGHT STUDIOS-YOGA PRICE LIST IN 2013 Package Price (SS) Price Per Class (SS) Notes 19 First-time Trial 50% off 1st class Single Class Regular Full-time Student 39 28 12-class package 3-month validity 6-month validity 378 398 31.50 33.16 24-class package 3-month validity 6-month validity 12-month validity 628 698 828 26.16 29.08 34.50 36-class package 3-month validity 6-month validity 868 1.013 24.11 28.27 Unlimited packages 1 month 3 months 6 months 1 you 368 858 1.500 2.400 21.64 20.42 19.02 14.28 (at 4 classes /week) (at 3 classes /week) (at 3 ss/week) (at 3 classes /week) Min 2, Max 5 pax 70 205 330 68.33 66.00 Salt packages (booking required) Single (60 min) 3-class package (60 min) 5-class package (60 min) Private Yoga (One-on-one) 1 class (60 min) 5-class package (60 min) 10-class package (60 min) Min 2. Max 5 pax 2-month validity 3-month validity 150 675 1.250 135 125 2-month validity 3-month validity Private Yoga (Duo) 1 class (60 min) 190 5-class package (60 min) 800 (430/pax) 10-class package (60 min) 1,5-40 (770 pax) Source: Space & Light Studios Brochure, 2013 95/pax/class 86/pax/class 77/pac/class 2-month validity 3-month validity
