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1 . What are the three areas of concern for product management? Explain. R . What is the difference between brand management and category management?

1 .

What are the three areas of concern for product management? Explain. R

.

What is the difference between brand management and category management? Explain.

3 .

List the seven steps in the new product development process? Explain,

4 .

Explain business analysis and commercialization.

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