1. What are the three basic steps in strategy formulation? What specific activities were evident at Bombardier for each of these three steps?

2. Consider the following statement: Airbus struck a great deal for itself when it took over the C Series jet project. Airbus got a great airplane and didn't have to pay a cent for it. Do you agree or disagree with the statement? Defend your answer.

3. Explain how each of the four functions of management played out in this story. Was one function significantly more important than another? Explain your reasoning.