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1. What are the total annual dollar sales for each of the 4 brands? So, what does the data tell us? 2. Use the
1. What are the total annual dollar sales for each of the 4 brands? So, what does the data tell us? 2. Use the unit sales variables to determine the market shares for each of the 4 brands and then create a pie chart to represent the shares of the four brands. So, what does the data tell us? 3. Calculate mean and standard deviation for the selling prices for each of the four brands and compare the four brands on these statistics you calculated. So, what does the comparison reveal to you? 4. Determine the frequencies of Feature and Display for the four brands. So, what does the data tell us? 5. Determine and compare the mean, median, standard deviation, and maximum discount offered by each of the brands when they are on discount. So, what does the comparison reveal to you? 6. Determine the median shelf set (# of UPCs) by brand and what shelf set is used most often? So, what does the data tell us? 7. What is the shelf set productivity (units sold/# UPCs on Shelf) by brand? So, what does the data tell us? 8. Is there any seasonality in sales for this product category? 9. Use the unit sales variable to determine the market shares for the two different regions and create a pie chart. So, what does the data tell us? 10. What are the unit market shares for the four brands for each market region? Do you see any differences between the two regions?
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