1. What are the two ways that a company can obtain new products?

a. New-product development and acquisition

b. Line extension and brand management

c. Market mix modifi cation and research and development

d. Service development and product extension

e. Internal development and brand management

2. Your fi rm added three new products earlier this year to increase variety for customers. Two of

them failed to reach even minimal sales. Which of the following is LEAST likely to have been

the cause of their failure?

a. Competitors fought back harder than expected.

b. The products were priced too high.

c. The product launch was ill-timed.

d. The products were advertised incorrectly.

e. Research was too extensive.

3. Your fi rm asks you to consult external sources for new-product ideas. All of the following are

common external sources EXCEPT ________.

a. trade shows and magazines

b. suppliers

c. competitors

d. customers

e. the fi rm