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1. What are the various advantages and disadvantages of delivering bad news in verbal or in person? 2. Identify and explain the elements of the

1. What are the various advantages and disadvantages of delivering bad news in verbal or in person?

2. Identify and explain the elements of the AIDA approach in developing mass sales messages.

3. When are charts effective to convey information and under what circumstances are tables a better choice?

4. Differentiate primary research from secondary research. Explain how you would choose which to use.

5.State a few guidelines for delivering bad-news messages.

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