1. What are three key concerns regarding Product Management. I. __________________________________ - II. ___________________________________ - III. ___________________________________ - 2. What is the role of a Brand Manager? 3. What is the role of a Target Marketing Manager? 4. What is the Product Life Cycle? Give an explanation for the 4 main stages. 5. What is an effective means for Extending the Product Life cycle? 6. What is meant by Product Adaption? 7. What is meant by Product Diffusion? 8. What are the 5-stages of Adaption? 9. What are the 5-Adaptor Categories? 10. What is meant by a product that is an Instant Bust? 11. What is meant by a Fashion Product? 12. What is meant by a Fad Product? Reflection question 1. What factors determine the stage a product in the life cycle? Write in detail 2. Describe and provide relevant examples for instant bust, a fad, and a fashion (product or service)