1. What areas do Kellogg's need to improve and what areas are they doing well based on these ratios and what can they do within their operations to make those improvements?

2. should Kellogg's increase their brand globally, how should they do this and what are the risks involved?

Their full annual report is here: https://investor.kelloggs.com/Cache/IRCache/75664203-bf77-5639-5384-379afa55e05c.PDF?O=PDF&T=&Y=&D=&FID=75664203-bf77-5639-5384-379afa55e05c&iid=4133514

Kellogg's

INDUSTRY STANDARDS (PACKAGED FOODS) Industry Benchmarks % Difference Kellogg 0.72% 1.52% .76% 0.46% 5.56% 4.1% Current Ratio (L) Quick Ratio (L) ROA (P) ROE (P) Debt-to-Equity (D/L) Asset-to-Equity (D/L) 29% 6.7% 2.87% 0.67% 6.39% 0.57% HITTES. NEINANCIALS MORNINGSTAR COM RATIOSIR.HTMLTEOPOROS AL CULTURE ENPLATEORMESAL