1. What aspects of the high-end market did Alfonso see as challenging? What aspect of this market did he believe was an opportunity? Why? (20 points) 2. How could Crurated address these challenges and what would be a compelling value proposition in the fine wine market? (20 points) 3. How should Crurated be positioned in the market? Which technologies should Crurated leverage and how should they be combined to support its positioning? (30 points) 4. What product, pricing, place, and promotional approach would you recommend