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1) What characteristics are used to target businesses? 2) Does Uber need to change their marketing approach to business customers? Why? 3) What are good
1) What characteristics are used to target businesses?
2) Does Uber need to change their marketing approach to business customers? Why?
3) What are good elements to use when determining segments?
4) Why does a company like Nike conduct market research?
5) What kind of questions should be asked when conducting market research? Provide and example for Nike.
pleasw no outside source. if any please cite/Reference. i need help with at least 5 sentence with each question. thanks:)
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