1) What characteristics are used to target businesses?

2) Does Uber need to change their marketing approach to business customers? Why?

3) What are good elements to use when determining segments?

4) Why does a company like Nike conduct market research?

5) What kind of questions should be asked when conducting market research? Provide and example for Nike.

pleasw no outside source. if any please cite/Reference. i need help with at least 5 sentence with each question. thanks:)

Prior to engaging in this discussion review the "Class Discussions Grading Rubric" as well as the directions/information related to class discussions in the syllabus. Watch the following videos and then answer the questions provided below: Business Marketing - Move Your Business Video Breaking Down Customer Segmentation Video Marketing Research Explained Video Reply to each of the following with a main post that includes a minimum of three sentences per question. Ensure to support what you say with facts and cite and reference the sources of those facts. 1) What characteristics are used to target businesses? 2) Does Uber need to change their marketing approach to business customers? Why? 3) What are good elements to use when determining segments? 4) Why does a company like Nike conduct market research? 5) What kind of questions should be asked when conducting market research? Provide and example for Nike