1) What choices did Spotify make to establish competitive advantage and which macro-level external factors contributed to this?

2) What role did Spotify play in the industry's value chain and how did this affect them?

3) What key strategies did Spotify use that directly correlates to their success?

4) Do you think there is a low or high threat of entrants into the music streaming platform space? How do you think Spotify will strategize in an increasingly competitive environment?