1/ What competitive advantages does Aquarius have? Are the advantages sustainable?

For the exclusive use of K. Nguyen, 2022. shuffleboard table. The pool tables were maintained by an outside vendor, with Aquarius splitting the profits fifty-fifty with the vendor. OUTLOOK FOR THE MARKET Alcohol sales had been declining for a number of reasons. First, alcohol consumption was decreasing in the general population as a result of a health-conscious movement. Organizations such as MADD (Mothers Against Drunk Driving) actively sought to increase public awareness about drinking, thus intensifying its negative image. In addi- tion, as the general population grew older, fewer people went out for entertainment. Bars used to be the primary providers of special pay-per-view sports events. With the spread of cable television, more consumers had access to these events in their own liv- ing rooms. The market for alcohol, however, was still a multi-million dollar business. The Texas Alcohol Business Review, published by the Texas Restaurant Association, estimated 2004 alcohol receipts to be $109.4 million. This was an increase of 1 percent over 2003 revenues of $108.3 million. These figures did not reflect total sales, because the report only reflected sales of establishments that were members of the Texas Restaurant Association. According to the National Restaurant Association, most eating and drinking places were single unit, independent operations. A third of eating and drinking places were sole proprietorships or partnerships. THE PUB'S SPECIALTY The primary customers of Aquarius Ales were students and professionals aged twenty- one to forty-five who enjoyed drinking and socializing. The pub made heavy use of pro- motions, including happy hours" and "pint night," when drinks were served at reduced prices. Aquarius Ales was particularly known for its "sunshine brew," a drink that "let the sunshine in," from the hit sixties musical Hair. Drinks were also discounted during special sports events. One weekday night was devoted to a dart or billiards competition, with informal "leagues" competing for trophies. In addition to alcoholic beverages, Aquarius also had a limited food menu, including grilled chicken fingers and chicken nuggets. Information about Aquarius Ales' major competitors is listed in Exhibit 8. Aquarius was the smallest of the bars in the immediate area in terms of sales. There were no recent transactions in the immediate area to use as comps to determine a sell- ing price for the bar. PUB EMPLOYEES Hours of operation were 3 P.M. to 2 A.M. weekdays and Saturdays, and noon to 11 P.M. on Sundays. The early opening on Sunday was due to the abundance of sports events on Sundays, with big events attracting big crowds. The pub employed two managers, who were generally responsible for the day-to-day operations and split their time at the bar. The pub also employed two bartenders and two cocktail waitresses. The Greens oversaw purchasing, financial, and regulatory matters which consumed approximately fifteen to twenty hours weekly. Each week, the managers met with the Greens for several hours to WT 2000