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1. What connection could the decision makers at Colgate have seen between their toothpaste brand and the ready-made meals the brand launched? 2. In your

1. What connection could the decision makers at Colgate have seen between their toothpaste brand and the ready-made meals the brand launched? 2. In your opinion, was there enough consistency between what the Colgate brand was known for and the new product to do what Colgate did? Why or why not?

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1 Connection Between Colgate Toothpaste Brand and ReadyMade Meals Decision makers at Colgate might have seen several potential connections or strategic opportunities between their wellknown toothpaste ... blur-text-image

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