1. What corporate, competitive, and functional strategies is Panera using to realize its goal of turning the concept into a national brand under the Panera Bread name? Be as specific as possible.

2. How would you recommend Shaich and his management team evaluate whether the company Is accomplishing its corporate strategy?

3. Panera Bread was on Fortune magazine's 2010 list of 100 Fastest-Growing Companies, was awarded #1 ranking for Best Salads and Top Rated Facilities (for chain restaurants with less than 5,000 outlets) by Zagat in its annual consumer generated 2011 Fast-Food Survey, and was

named Casual Dining Brand of the Year in the 2011 Flarris Poll EquiTrend. What does being on such lists tell you about the company's strategic management? Although the

company continues to grow, what problems might arise

if the company grows too fast? How might they know

whether they were growing too fast?

4. The company depends heavily on franchising to fuel its growth. Do some research on franchising. What advantages

and drawbacks might it present?

5. What other examples of affordable indulgences can you think of? What strategic risks are there to such a trend? How can Shaich ensure that Panera doesn't fall victim to

those risks?