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1. What could Jane do? 2. What do the AMA Code of Ethics say about accuracy in promotional materials? Write a brief paragraph on what
1. What could Jane do?
2. What do the AMA Code of Ethics say about accuracy in promotional materials? Write a brief paragraph on what the AMA Code of Ethics contains that relates to this issue.
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
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