1/ What differentiates an Omni-Channel Marketing approach from Multi-Channel?

a. The Channel is the focus

b. The Product is the focus

C. The Customer is the focus

d. The Message is the focus

e. None of the above

2/ What is a walled garden?

a. It is a closed ecosystem where the primary operator controls all the information and does

not share with brands

b. It is a closed ecosystem where the secondary operator controls all the information and

does not share with brands

C. It is an open ecosystem where the primary operator controls all the information and does

not share with brands

d. It is an open ecosystem where the secondary operator controls all the information and

does not share with brands

e. None of the above

15. What is programmatic advertising?

a. Use of software platforms to automate programming of marketing impressions

b. Use of software platforms to automate the buying & selling of marketing impressions

C. Use of software platforms to automate the buying & selling of advertising impressions

d. Use of advertising programs to convey a story

e. All of, the above

20. What does eCPM mean?

a. The cost for buying a certain amount of advertising impressions

b. The cost for buying a thousand impressions

C. The cost for buying a certain amount of advertising impressions measured against how

many impressions were actually delivered

d. The cost for buying a million impressions

e. None of the above