1. What do we mean by "cutting the cord"? 2. What are the marketing implications of ethnic diversity in Canada? 3. How are important values such as health and fitness, and environmental awareness reflected in the marketplace today? 4. What is the difference between a consumer's disposable and discretionary income? 5. What type of competition is found in the gasoline industry? 6. What are the indirect competitors to Monster energy drinks? 7. What role does the Canadian Radio-television and Telecommunications Commission (CRTC) play in Canadian marketing regulations? 8. What government body oversees privacy issues in Canada? 9. Does self-regulation work? Why or why not?