1) What do you think of Coca-Cola's mission, vision, and values? Are they explicit enough to guide employee behavior and company actions? Why or why not? Could any of them apply equally well to other businesses? Why or why not? 2) Evaluate the mission, vision, and value statements against the criteria presented in Table 5.1 of the MGMT text (see learning obj. 5.2, p. 163). A copy of the table is attached for your reference. Purpose, Mission Refresh the world. Make a difference. Our mission is: To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference. Vision Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & sp nd done in ways that create a more sustainable businessd better shared future that makes a difference in people's lives, communities and our planet. The Coca Cola Company Values Our shared values guide our actions and describe how we behave in the world: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Accountability: If it is to be, it's up to me . Integrity: Be real . . Passion: Committed in heart and mind . Diversity: As inclusive as our brands Quality: What we do, we do well Mission Statement Vision Statement Value Statement