1- WHAT DO YOU THINK OF THIS?

I don't recall where I got this tidbit of information, but I remember hearing that you don't need to convince everyone, but it would be best if you convinced enough. The goal of their marketing team at the time was simple, what can we afford to give people? And how much do we need to give so that ENOUGH people will be persuaded to our side again? They essentially bought their own 'buy-in' or, in this case, a 'buy-back.' The critical incident in all this was establishing that $25 number because I honestly believe that they wouldn't have convinced enough people to bounce back from this incident if it were too little. I think it is another pivotal moment in their marketing strategy that paid off perfectly, increasing the card by increments of $5 increases their debt by 30 million. I would love to have seen the strategic planning behind the $25 dollar

2-WHAT DO YOU THINK OF THIS?

The company's response was a great marketing strategy. Last week we discussed what makes people buy things they don't need, and the general consensus was that there was a good sale at the time of purchase. Consumers naturally gravitate to a store when they can get something in return for their purchases. Loblaws offering $25 gift cards was genius because it meant that for their customers to use that gift card, they would need to visit the store or shop online with it. Ultimately, they remained loyal customers and would forget that they had been paying higher than usual prices for their bread for 14 years.