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1. What do you understand by the term market segmentation?(2 marks) 2. Explain how a business segments market for its product. Illustrate using TWO (2)

1. What do you understand by the term "market segmentation"?(2 marks)

2. Explain how a business segments market for its product. Illustrate using

TWO (2) examples.(10marks)please give a long answer

3. Explain THREE (3) differences between social marketing and green marketing. (6 marks)

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