1. What does the name Helvetica mean? 2. Who designed Helvetica? Give details regarding name, designers, and origins. 3. What year was Helvetica created? 4. Which signage system in New York uses Helvetica? 5. According to Massimo Vignelli, what does a designer do? 6. Name 3 qualities of Helvetica 7. What communication needs did Helvetica answer? 8. What is the clone version of Helvetica? 9. What magazine did David Carson Design? 10. David Carson says, Dont confuse legibility with communication. What does he mean? Whats the difference between them? 11. According to Neville Brody, what is the prime weapon in design and marketing? 12. Which letters do type designers start designing a typeface with? 13. Give five (5) examples of company branding that use Helvetica. 14. How does a typeface create a mood, feeling or image? 15. What type classification is Helvetica?