1. What factors should Edita Foods consider when choosing possible new countries for expansion (demographics, government, economics, and physical and communications infrastructure)?

2. Rank the import and export opportunities in terms of their attractiveness, and explain the rankings.

3. Identify the possible modes of entry (exporting, joint ventures, licensing, or foreign direct investment) that Edita Foods should consider when expanding internationally. Out of the possible entry modes, which one is the most suitable?