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(1.) What functions do focus groups perform? (2.) What problems are associated with markets segmented according to geographic areas? (3)What factors influence the decision of

(1.) What functions do focus groups perform?

(2.) What problems are associated with markets segmented according to geographic areas?

(3)What factors influence the decision of whether to use an in-house advertising group or an external advertising agency?

(4)What is a tagline, and what role does a tagline play in an advertisement?

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