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1 . What goals would be strived to achieve in a marketing job? Why? What role would the manager play in determining these goals? 2

1. What goals would be strived to achieve in a marketing job? Why? What role would the manager play in determining these goals?
2. What needs would be strived to satisfy in this job? Why? What role would the manager play in helping to satisfy these needs?
3. What behaviors would the manager positively reinforce on this job? Why? What positive reinforcers would the manager use?
Ch.15: Learning Outcome Questions:
LO15-2: What kinds of employees would prefer to work in a virtual team? What kinds of employees would prefer to work in a team that meets face-to-face?
LO15-4: What are three reasons that too much conformity can hurt groups and their organizations?
LO15-4: Why do some groups have very low levels of cohesiveness?

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