1/ What have you heard or experienced related to Amazon's approach to customer service? 2/From a service perspective, how does this company differ from other online businesses that you have dealt with or heard of? 3/What do you believe to be this company's customer service-related strengths and weaknesses? Why do you feel this way? 4/ What role do you think Jeff Bezos plays in the service culture of this organization? Explain your answer. 5/ As a consumer, would you now consider using Amazon's services in the future? Why or why not