1- What is a cookie and what does it do?

A cookie is a small piece of data sent from a web server and stored in a web browser.

It helps to maintain the state of a browser session.

It helps to improve user experience and enable user segmentation.

All of the answers are correct.

2- What are the benefits of Programmatic Advertising?

Group of answer choices

Using audience data and technology to not tailor marketing to the right person.

Conducting media transactions on an impression by impression basis.

Inability to adapt creatives to different target audiences.

Lack of flexibility.

3- What is the most common form of RTB buying across ad exchanges and DSPs? It is a second price auction where each publisher on the exchange shows their inventory to all advertisers. Advertisers can evaluate and bid on each impression in real-time. Publishers can also block advertisers from bidding on their impressions if they are not brand safe.

Group of answer choices

Automated guaranteed

Unreserved fixed rate

Invitation-only auction

Open auction