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1. What is a mission statement? 2. What is the difference between product and selling concept? 3. What are the characteristics of Generation X? 4.

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1. What is a mission statement? 2. What is the difference between product and selling concept? 3. What are the characteristics of Generation X? 4. What are the characteristics of Millennials? 5. What is the relevance of understanding the Income demographic for marketing? 6. Why is culture so important for marketing? 7. How was marketing myopia demonstrated in Mad Men"? 8. What is SWOT? 9. How was it exhibited in Mad Men

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